All posts by "Caroline Roy"

Caroline Roy
Caroline Roy œuvre dans le domaine des communications depuis plus de 10 ans. D’abord journaliste, notamment au Journal de Montréal pendant quatre ans, elle a agi comme analyste principale chez un courtier en information médias, avant de se joindre à l’équipe de Mesure Média en 2013, où elle a rapidement montré sa passion et sa détermination au point d’en devenir associée et vice-présidente dès 2015.

A few days before the Super Bowl , the teams – Broncos and Panthers – will also compete in the field of social media. Media Measurement wanted to assess which teams ...

Photo journalist

 The goal is obvious: to have journalists return home and report in their respective media on their fabulous experience in Montreal, Quebec City, or the Gaspé Peninsula. Who knows? They ...

Only what is measured can be improved! Our mesure [d] technology determines: Non-negotiated advertising value equivalence Positive or negative reputational impact: the dollar value of media coverage based on analysis ...

The Mesure Media team regularly reviews the popular topics and issues followed by news agencies to demonstrate the importance of media analysis in today’s business world. Here are some examples: ...

A complementary tool for professionals in communication and appreciated by managers We offer a media analysis method that measures and quantifies the positive or negative economic impact of an organization, a personality ...

Accurate quantitative and qualitative data customized for our clients PR measurement consists of analyzing quantitatively and qualitatively the visibility for an organization or a brand obtained in the media. As more ...