Author: Caroline RoyCaroline Roy œuvre dans le domaine des communications depuis plus de 10 ans. D’abord journaliste, notamment au Journal de Montréal pendant quatre ans, elle a agi comme analyste principale chez un courtier en information médias, avant de se joindre à l’équipe de Mesure Média en 2013, où elle a rapidement montré sa passion et sa détermination au point d’en devenir associée et vice-présidente dès 2015.

Media: Should you be afraid of analyzing negative coverage?

Par Caroline Roy  |  24 March 2020

Picture this. You’re a professional working in communications. One morning, your organization makes the front page or Margaret Wente’s column for all the wrong reasons. You bust your butt to get your side of the story across, set the facts straight, and extricate your organization from the crisis. Everybody is shaken by the experience. Your […]

Measuring Crises: The New Imperative for Communications Professionals

Par Caroline Roy  |  9 January 2020

Do you realize that immigration, the environment, gender equality, and racial profiling are social issues that could wreck your organization whether you like it or not? Just recently I had the privilege of speaking with communications and public relations professionals from around the world who have learned this the hard way without really being prepared. […]

Superbowl: Broncos vs Panthers on social media

Par Caroline Roy  |  5 February 2016

A few days before the Super Bowl , the teams – Broncos and Panthers – will also compete in the field of social media. Media Measurement wanted to assess which teams dominated on Facebook , Twitter, YouTube and Instagram.     * Our method determines: Advertising value equivalence based on the Broncos and  Panthers accounts on Facebook, Twitter, […]

How much do journalists cost and what’s the ROI?

Par Caroline Roy  |  10 April 2015

[vc_row][vc_column width=”1/3″][quote_regular name=”” icon_quote=”no”]This question may seem preposterous or even insulting to my former journalist colleagues. Yet, our media analysis clients ask it frequently.[/quote_regular][/vc_column][vc_column width=”2/3″]If you think about it, the question isn’t all that surprising. Numerous events and organizations, especially tourism bureaus, regularly invite local and foreign journalists so they will report on their event, […]

Media evaluation

Par Caroline Roy  |  16 April 2014

Only what is measured can be improved! Our mesure [d] technology determines: Non-negotiated advertising value equivalence Positive or negative reputational impact: the dollar value of media coverage based on analysis of a set of variables Difference between the two values Other quantitative and qualitative data Return on investment Our tool can be used to conduct […]