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Author: Caroline RoyCaroline Roy œuvre dans le domaine des communications depuis plus de 10 ans. D’abord journaliste, notamment au Journal de Montréal pendant quatre ans, elle a agi comme analyste principale chez un courtier en information médias, avant de se joindre à l’équipe de Mesure Média en 2013, où elle a rapidement montré sa passion et sa détermination au point d’en devenir associée et vice-présidente dès 2015.

Measuring Crises: The New Imperative for Communications Professionals

Par Caroline Roy  |  9 January 2020

Do you realize that immigration, the environment, gender equality, and racial profiling are social issues that could wreck your organization whether you like it or not? Just recently I had the privilege of speaking with communications and public relations professionals from around the world who have learned this the hard way without really being prepared. […]


Superbowl: Broncos vs Panthers on social media

Par Caroline Roy  |  5 February 2016

A few days before the Super Bowl , the teams – Broncos and Panthers – will also compete in the field of social media. Media Measurement wanted to assess which teams dominated on Facebook , Twitter, YouTube and Instagram.     * Our method determines: Advertising value equivalence based on the Broncos and  Panthers accounts on Facebook, Twitter, […]


Media: Should you be afraid of analyzing negative coverage?

Par Caroline Roy  |  15 April 2015

[vc_row][vc_column width=”1/3″][vc_column_text][quote_regular name=”” icon_quote=”no”]Picture this. You’re a professional working in communications. One morning, your organization makes the front page or Margaret Wente’s column for all the wrong reasons.[/quote_regular][/vc_column_text][/vc_column][vc_column width=”2/3″][vc_column_text]You bust your butt to get your side of the story across, set the facts straight, and extricate your organization from the crisis. Everybody is shaken by […]


How much do journalists cost and what’s the ROI?

Par Caroline Roy  |  10 April 2015

[vc_row][vc_column width=”1/3″][quote_regular name=”” icon_quote=”no”]This question may seem preposterous or even insulting to my former journalist colleagues. Yet, our media analysis clients ask it frequently.[/quote_regular][/vc_column][vc_column width=”2/3″]If you think about it, the question isn’t all that surprising. Numerous events and organizations, especially tourism bureaus, regularly invite local and foreign journalists so they will report on their event, […]


Media evaluation

Par Caroline Roy  |  16 April 2014

Only what is measured can be improved! Our mesure [d] technology determines: Non-negotiated advertising value equivalence Positive or negative reputational impact: the dollar value of media coverage based on analysis of a set of variables Difference between the two values Other quantitative and qualitative data Return on investment Our tool can be used to conduct […]