Public Relations

évaluation des relations publiques

PIERRE GINCE, APR, AND CAROLINE ROY Here are some of the questions we answer most often about PR measurement: “Are organizations more sensitive to measurement than before?” “Can we expect ...

By Pierre Gince, ARP (with Caroline Roy) In Barcelona in 2010, the International Association for the Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations (IPR) adopted ...

Photo journalist

 The goal is obvious: to have journalists return home and report in their respective media on their fabulous experience in Montreal, Quebec City, or the Gaspé Peninsula. Who knows? They ...