Social Media

A few days before the Super Bowl , the teams – Broncos and Panthers – will also compete in the field of social media.

Media Measurement wanted to assess which teams dominated on Facebook , Twitter, YouTube and Instagram.

 

superbowl social media

 

* Our method determines:

  • Advertising value equivalence based on the Broncos and  Panthers accounts on Facebook, Twitter, Instagram, etc.
  • Positive or negative economic impact: the dollar value of social media based on analysis of a set of variables.