Caroline Roy

CEO, Mesure Média

Caroline Roy
Photo credit: Claude Lussier

She is CEO and partner in the media evaluation and analysis firm Mesure Média.

A creative and diligent organizer, she coordinates all of our media analysis assignments. In addition to taking on project management, she oversees agency development, both on the client experience side and in terms of evaluation method optimization and research.

Caroline boasts more than ten years of communications experience and is a true media and news junkie. She first worked as a journalist, spending four years at the Journal de Montréal, and was the main analyst at a media information broker before joining the Mesure Média team in 2013.

She is a frequent commentator on news from a media analysis standpoint, especially for RDI, Radio-Canada’s 24-hour news channel. She is also the author of posts on various media issues in the “blog” section of this site.

Caroline has a bachelor’s degree in political science from McGill University and a journalism certificate from Université de Montréal.

514 284-2860, ext. 3
croy@mesuremedia.ca

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