Chairman and founder
He is the chairman and founder of DIRECTION Strategic Communications and Mesure Média.
A communications professional since 1976, Pierre founded his own public relations firm in 1994. Focusing from the start on media content analysis, he went on to create a unique method that quickly earned recognition within the industry.
Both meticulous and curious, Pierre is a born collaborator with an entrepreneurial vision that stresses professionalism and quality relationships with clients—no doubt a key reason for their loyalty.
In the course of his career, Pierre has worked as a broadcast and print journalist (1976 to 1984), an advisor to a Quebec government minister (1984 to 1985), a consultant with three public relations firms (1986 to 1994), and a lecturer and guest speaker in Quebec and abroad (since 2001).
Pierre has been an accredited public relations practitioner (APR) since 1995 and is a founding member and the current president (2013–2015) of ACRPQ, the Alliance of Quebec Public Relations Firms. He has also served as a representative on Quebec’s communications industry council (CICQ) since 2007.
Pierre won the Gold award in the global campaign category at the Société québécoise des professionnels en relations publiques (SQPRP) awards in 2009 and chaired the event in 2011.
Since 2010, he has regularly published articles on a variety of communications issues in the “blog” section of this site.
In 2016, the Société québécoise des professionnels en relations publiques (Quebec’s board of public relations professionals) awarded him the prestigious Yves St-Amand Prize for his distinguished career recognizing his commitment, his contribution to the profession and his generosity in educating future professionals.
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