Media: Should you be afraid of analyzing negative coverage?
Picture this. You’re a professional working in communications. One morning, your organization makes the front page or Margaret Wente’s column for all the wrong reasons. You bust your butt to get your side of the story across, set the facts straight, and extricate your organization from the crisis. Everybody is shaken by the experience. Your […]
Measuring Crises: The New Imperative for Communications Professionals
Do you realize that immigration, the environment, gender equality, and racial profiling are social issues that could wreck your organization whether you like it or not? Just recently I had the privilege of speaking with communications and public relations professionals from around the world who have learned this the hard way without really being prepared. […]