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Get a clear picture of your media reputation gains—and losses.

Measure the media impact of brands, organizations, leaders—and competitors.

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Share clear quantitative and qualitative data: positive/negative impact, returns on investment, etc.

Analyze the reports disseminated in a number of languages in G-20 countries and elsewhere.

Blog    |   Crisis Management

Media: Should you be afraid of analyzing negative coverage?

Picture this. You’re a professional working in communications. One morning, your organization makes the front page or Margaret Wente’s column for all the wrong reasons. You bust your butt to get your side of the story across, set the facts straight, and extricate your organization from the crisis. Everybody is shaken by the experience. Your […]

By Caroline Roy  |  24 March 2020