Mesure Média recognizes the Barcelona Declaration of Measurement Principles adopted in 2010 in Barcelona by the International Association for the Measurement and Evaluation of Communication and the Institute for Public Relations

For research and development of its traditional and social media evaluation method, Mesure Média relies on the expertise of well-known media agency Touché !

For social media analysis, Mesure Média relies on a database of more than 1,000 influencers called the Plik platform

In addition, Mesure Média calls on the expertise of Muriel Ide, a social media consultant.