Mesure Média recognizes the Barcelona Declaration of Measurement Principles https://amecorg.com/2012/06/barcelona-declaration-of-measurement-principles/ adopted in 2010 in Barcelona by the International Association for the Measurement and Evaluation of Communication https://amecorg.com/ and the Institute for Public Relations https://instituteforpr.org/.
For research and development of its traditional and social media evaluation method, Mesure Média relies on the expertise of well-known media agency Touché ! https://www.touchemedia.com/en/.
For social media analysis, Mesure Média relies on a database of more than 1,000 influencers called the Plik platform https://plik.co/en/home.
In addition, Mesure Média calls on the expertise of Muriel Ide https://grosmots.ca/, a social media consultant.