Media: Should you be afraid of analyzing negative coverage?
Picture this. You’re a professional working in communications. One morning, your organization makes the front page or Margaret Wente’s column for all the wrong reasons. You bust your butt to get your side of the story across, set the facts straight, and extricate your organization from the crisis. Everybody is shaken by the experience. Your […]
2020: The Year of Public Relations
As we begin a new year and a new decade, I’m not looking to the future—or even the past. I’m concerned about right now. That’s why I am declaring 2020 the International Year of Public Relations! If all of us public relations professionals put our minds to it, we can make it happen. Why? OUR […]
Measuring Crises: The New Imperative for Communications Professionals
Do you realize that immigration, the environment, gender equality, and racial profiling are social issues that could wreck your organization whether you like it or not? Just recently I had the privilege of speaking with communications and public relations professionals from around the world who have learned this the hard way without really being prepared. […]
Superbowl: Broncos vs Panthers on social media
A few days before the Super Bowl , the teams – Broncos and Panthers – will also compete in the field of social media. Media Measurement wanted to assess which teams dominated on Facebook , Twitter, YouTube and Instagram. * Our method determines: Advertising value equivalence based on the Broncos and Panthers accounts on Facebook, Twitter, […]
Public relations: What’s new in measurement?
PIERRE GINCE, APR, AND CAROLINE ROY Here are some of the questions we answer most often about PR measurement: “Are organizations more sensitive to measurement than before?” “Can we expect the demand for measurement by decision makers and communicators in organizations of all sizes to steadily grow?” “Are there widely accepted methods in the PR […]
The Barcelona Principles, five years later
By Pierre Gince, ARP (with Caroline Roy) In Barcelona in 2010, the International Association for the Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations (IPR) adopted the common declaration of public relations principles—or the Barcelona Principles. The objective was to determine a single framework for a fast-changing profession that operates around […]
How much do journalists cost and what’s the ROI?
[vc_row][vc_column width=”1/3″][quote_regular name=”” icon_quote=”no”]This question may seem preposterous or even insulting to my former journalist colleagues. Yet, our media analysis clients ask it frequently.[/quote_regular][/vc_column][vc_column width=”2/3″]If you think about it, the question isn’t all that surprising. Numerous events and organizations, especially tourism bureaus, regularly invite local and foreign journalists so they will report on their event, […]
Only what is measured can be improved! Our mesure [d] technology determines: Non-negotiated advertising value equivalence Positive or negative reputational impact: the dollar value of media coverage based on analysis of a set of variables Difference between the two values Other quantitative and qualitative data Return on investment Our tool can be used to conduct […]
Our expertise in the Media
The Mesure Media team regularly reviews the popular topics and issues followed by news agencies to demonstrate the importance of media analysis in today’s business world. Here are some examples: Une manifestation à l’avantage de La Meute ?, Radio-Canada, August 2017 Les événements de l’été sous la loupe de Pierre Gince, ICI Première Québec, […]
For communication professionals
A complementary tool for professionals in communication and appreciated by managers We offer a media analysis method that measures and quantifies the positive or negative economic impact of an organization, a personality or a brand in the media. Mesure Média meets the needs of its customers by producing and analyzing several quantitative and qualitative data from their […]