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2025: Five Suggestions for Effective Reputation Management
In 2025, organizations and brands will face a wide range of changes that will shape their reputations. To help navigate these challenges, here are five ideas we should all consider—or reconsider. 1. Fighting Misinformation Journalists often claim they are constantly battling misinformation. Meanwhile, what are public relations strategists doing? Take the phrase […]
Doug Ford and François Legault: Who is number 1 in the media?
Partners on certain issues, Ontario Premier Doug Ford and Quebec Premier François Legault often go their separate ways in the Quebec, Ontario, and Canadian media. Frequently criticized by their opponents and political commentators, which of the two positions themselves more effectively? Who records the most positive media coverage and, conversely, suffers the most negative? How […]
Media: Should you be afraid of analyzing negative coverage?
Picture this. You’re a professional working in communications. One morning, your organization makes the front page or Margaret Wente’s column for all the wrong reasons. You bust your butt to get your side of the story across, set the facts straight, and extricate your organization from the crisis. Everybody is shaken by the experience. Your […]