Blog
2020: The Year of Public Relations
As we begin a new year and a new decade, I’m not looking to the future—or even the past. I’m concerned about right now. That’s why I am declaring 2020 the International Year of Public Relations! If all of us public relations professionals put our minds to it, we can make it happen. Why? OUR […]
Measuring Crises: The New Imperative for Communications Professionals
Do you realize that immigration, the environment, gender equality, and racial profiling are social issues that could wreck your organization whether you like it or not? Just recently I had the privilege of speaking with communications and public relations professionals from around the world who have learned this the hard way without really being prepared. […]
Public relations: What’s new in measurement?
PIERRE GINCE, APR, AND CAROLINE ROY Here are some of the questions we answer most often about PR measurement: “Are organizations more sensitive to measurement than before?” “Can we expect the demand for measurement by decision makers and communicators in organizations of all sizes to steadily grow?” “Are there widely accepted methods in the PR […]
The Barcelona Principles, five years later
By Pierre Gince, ARP (with Caroline Roy) In Barcelona in 2010, the International Association for the Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations (IPR) adopted the common declaration of public relations principles—or the Barcelona Principles. The objective was to determine a single framework for a fast-changing profession that operates around […]
How much do journalists cost and what’s the ROI?
[vc_row][vc_column width=”1/3″][quote_regular name=”” icon_quote=”no”]This question may seem preposterous or even insulting to my former journalist colleagues. Yet, our media analysis clients ask it frequently.[/quote_regular][/vc_column][vc_column width=”2/3″]If you think about it, the question isn’t all that surprising. Numerous events and organizations, especially tourism bureaus, regularly invite local and foreign journalists so they will report on their event, […]