He is the president and founder of DIRECTION Strategic communications and Mesure Média.

A communications professional since 1976, Pierre founded his own public relations firm in 1994. Focusing from the start on media content analysis, he went on to create a unique method that quickly earned recognition within the industry.

Both meticulous and curious, Pierre is a born collaborator with an entrepreneurial vision that stresses professionalism and quality relationships with clients—no doubt a key reason for their loyalty.

In the course of his career, Pierre has worked as a broadcast and print journalist (1976 to 1984), an advisor to a Quebec government minister (1984 to 1985), a consultant with three public relations firms (1986 to 1994), and a lecturer and guest speaker in Quebec and abroad (since 2001).

Pierre has been an accredited public relations practitioner (APR) since 1995 and is a founding member and the current president (2013–2015) of ACRPQ, the alliance of Quebec public relations firms. He has also served as a representative on Quebec’s communications industry council (CICQ) since 2007.

Pierre won the Gold award in the global campaign category at the Société québécoise des professionnels en relations publiques (SQPRP) awards in 2009 and chaired the event in 2011.

Since 2010, he has regularly published articles on various communication issues, notably in Grenier magazine and on the Les Affaires website.

In 2016, the Société québécoise des professionnels en relations publiques (Quebec’s board of public relations professionals) awarded him the prestigious Yves St-Amand Prize for his distinguished career recognizing his commitment, his contribution to the profession and his generosity in educating future professionals.

In June 2024, the Canadian Public Relations Society (CPRS) inducted her into its College of Fellows. This induction recognizes the outstanding contributions of professionals to the development of public relations and communications management, in adherence to the highest ethical standards and in accordance with the CPRS Code of Professional Conduct.

She is also the co-author, with Marie Grégoire, of the books Robert Bourassa et nous (2019) and René Lévesque et nous (2020), with Monique Giroux of Félix Leclerc et nous (2022), and with Steven Finn of Guy Lafleur et nous (2023). All the books were published by Les Éditions de l’Homme

A creative and diligent organizer, she coordinates all of our media analysis assignments. In addition to taking on project management, she oversees agency development, both on the client experience side and in terms of evaluation method optimization and research.

Caroline boasts more than fifteen years of communications experience. She first worked as a journalist, spending four years at the Journal de Montréal, and was the main analyst at a media information broker before joining the Mesure Média team in 2013, where she quickly demonstrated her passion and determination to become a partner and vice-president by 2015.

She is a frequent commentator on news from a media analysis standpoint. She is also the author of posts on various media issues in the “blog” section of this site.

Caroline has a Bachelor’s degree in Political Science from McGill University and a Journalism Certificate from Université de Montréal.

François-Alexandre joined the Mesure Média team in 2023 as a project manager, overseeing our major accounts.

Before joining us, he worked for four years at a company specializing in media monitoring solutions, initially as a researcher and later as the Manager of Media Research for the Canadian market.

He holds a Bachelor’s degree in Communication with a focus on digital media from Université du Québec à Montréal, as well as training in communication plan writing from TELUQ.

Marie-France has been working in public relations for nearly 20 years, specializing in media monitoring and analysis since 2006. She joined the Mesure Média team in 2016.

One of her strengths is understanding exactly what her clients need in terms of analysis strategies, even on complex files. She specializes in the analysis of strategic public affairs issues.

Maxime joined the Mesure Média team in 2024 as a media content analyst.

Before joining us, he worked in the retail sector, notably as a branch manager.

He holds a Master’s degree in Political Science and a Bachelor’s degree in Communication and Politics from Université de Montréal.

Karine has been a digital marketing and social media expert for 16 years. She has been supporting Mesure Média clients since 2022.

She worked for 10 years at digital marketing agencies in Montreal (Adviso, Brad, and Parkour3) as a digital strategist before becoming a consultant. She has helped over 200 clients achieve their business goals online, including the Palais des Congrès de Montréal, Montréal en Histoires, Desjardins, CHU Sainte-Justine, Cogeco, and Proprio Direct.

Since 2019, Karine has also been a trainer at the Grenier, where she provides practical training to communications and marketing professionals, focusing on a participatory and interactive approach.

She holds a Master’s degree in e-commerce (M.Sc.) from the Université de Sherbrooke and a Bachelor of Business Administration with a concentration in tourism from the Université du Québec à Montréal, both awarded with honors.