Blog
Category: Media Analysis
Doug Ford and François Legault: Who is number 1 in the media?
Par Pierre Gince, PRP, ARP, FSCRP | 20 November 2024
Partners on certain issues, Ontario Premier Doug Ford and Quebec Premier François Legault often go their separate ways in the Quebec, Ontario, and Canadian media. Frequently criticized by their opponents and political commentators, which of the two positions themselves more effectively? Who records the most positive media coverage and, conversely, suffers the most negative? How […]
Superbowl: Broncos vs Panthers on social media
Par Caroline Roy | 5 February 2016
A few days before the Super Bowl , the teams – Broncos and Panthers – will also compete in the field of social media. Media Measurement wanted to assess which teams dominated on Facebook , Twitter, YouTube and Instagram. * Our method determines: Advertising value equivalence based on the Broncos and Panthers accounts on Facebook, Twitter, […]