Superbowl: Broncos vs Panthers on social media
By Caroline Roy | 5 February 2016
A few days before the Super Bowl , the teams – Broncos and Panthers – will also compete in the field of social media.
Media Measurement wanted to assess which teams dominated on Facebook , Twitter, YouTube and Instagram.
* Our method determines:
- Advertising value equivalence based on the Broncos and Panthers accounts on Facebook, Twitter, Instagram, etc.
- Positive or negative economic impact: the dollar value of social media based on analysis of a set of variables.