Media Analysis

Superbowl: Broncos vs Panthers on social media

By Caroline Roy   |   5 February 2016

A few days before the Super Bowl , the teams – Broncos and Panthers – will also compete in the field of social media.

Media Measurement wanted to assess which teams dominated on Facebook , Twitter, YouTube and Instagram.


superbowl social media


* Our method determines:

  • Advertising value equivalence based on the Broncos and  Panthers accounts on Facebook, Twitter, Instagram, etc.
  • Positive or negative economic impact: the dollar value of social media based on analysis of a set of variables.