Blog

Category: Media Analysis

Superbowl: Broncos vs Panthers on social media

Par Caroline Roy  |  5 February 2016

A few days before the Super Bowl , the teams – Broncos and Panthers – will also compete in the field of social media. Media Measurement wanted to assess which teams dominated on Facebook , Twitter, YouTube and Instagram.     * Our method determines: Advertising value equivalence based on the Broncos and  Panthers accounts on Facebook, Twitter, […]